This URL still sells advanced methodology for domain asset valuation and portfolio governance. Keep it. A portfolio is a list of bets. Investopedia’s plain portfolio is enough. ICANN’s auto-renew grace is the calendar that matters when you finally drop. There is already a human version of building a list that can grow: that guide. This page is the refusal of the architecture deck.
I’m Mostapha. I buy and sell names from Morocco. I have had a “framework” and a folder of leftovers. Governance was a word I used instead of delete. Run every row through the Domain Value Checker as if you were buying it today. FAQ. Failed books are full of governed junk: why they fail.
Columns that earn their keep
- Name. Registrar. Expiry.
- Checker range. Wholesale floor. One public ask, or “drop.”
- Mailbox that still receives the reset: the registrar email is the lock.
That is the architecture. Not PE language, not a scoring engine you will not maintain. Valuation habit: a range, not a guarantee. Theme columns (“AI 2026”) are how niche lists sneak back: there is no secret list.
Extra spellings of the same idea are not diversification: two names, one business. Extra prices on one name are not a go-to-market: one ask. Hosting stacks are not positions: managed WP is not a reason to keep a domain.
The drop list is the governance
Once a year, hide the purchase price. If you would not buy the letters tomorrow, do not renew. Grace exists so you can still change your mind; use it, don’t romanticise it. Renew the few that matter: renew early is for keepers, not for the whole book. Lock the keepers and freeze drama: if you think it was stolen, freeze first.
If a row only shines because of aged links, it is not a position: don’t buy (or keep) for the links.
Decision
- Export names. Checker each. Sort by “would buy today.”
- Drop the rest in the grace window. Do not lease leftovers to avoid the feeling: that is not passive income.
- One spreadsheet. No architecture committee.
Keep the Google row. Digital real estate architecture was the old fog. The investor job is fewer, better rows.