Selling
Buyers ignore asking prices that need a story. I listed names at numbers I wanted to hear, and nothing happened. The checker will not sell the domain for you. It will stop you from posting a fantasy.
Run your own name first
Paste what you own. Read weaknesses before strengths. If the report says leftover inventory — hyphens, stuffing, a weak extension — the market already agrees. Dropping or pricing at wholesale is not failure. Waiting ten years at $15,000 is.
If you do not know what the fields mean, use the FAQ first. If you are still deciding whether to buy more names, that is a different article: before you buy.
Wholesale if you are selling to domainers
Other investors pay the bottom of the band, sometimes less, after fees. They can run the same checker. If your lander says $8,000 and the structure is ordinary, they will not write. Price toward wholesale, or do not list yet. Flipping only works when there is spread left.
Retail only when a company can use the name
The top of the range is not a target. It is the neighborhood of an end user who would put the name on an invoice. No inbound emails, no brand fit, no category owner: you do not have retail. You have hope. Hope does not pay renewals.
A sentence you can send a buyer
Do not paste the whole report. Send one clean line:
- what the name is (short .com, local .ae, two-word brandable)
- who it is for
- one comparable from NameBio if you have one
- your ask, inside a range you can defend
If you cannot write that sentence without the checker open, the name is not ready to sell. Fix the name or lower the price. Do not add adjectives.
When leasing is the honest exit
Some names are too expensive for a small buyer to purchase outright and too slow to sit. A lease can be the grown-up version of waiting. That is a contract, not a lander number. See domain leasing.
What not to do
Do not advertise the checker score as a certificate. Buyers are not required to believe it. Do not compare your name to record sales unless it is actually in that club — it almost never is. Do not hide a spam past; they will find it on Wayback. A clean explanation sells more than a loud number.
Run the name: Domain Value Checker. If the range embarrasses your current ask, the ask is the problem.