I’m Mostapha. I buy and sell names from Morocco. Founders often finish the deck, then discover the .com is taken and buy a hyphen. The SBA still starts with a name you can actually use. This page is that moment. The twin will it still work in year four? is a name that can still work after you grow.
Run every candidate through the Domain Value Checker as a stranger would hear it. How we score. FAQ. Fluency: why names stick. Extension: what they already type.
Five rooms I keep seeing
The .com costs a hire. If the name is the company, that is a real bid or a lease with escrow not a cousin’s PayPal. If it is only a pretty word, change the name. Range: not a guarantee.
We’ll spell it differently. Lyne, Kwik, Payy. You will spell it for the rest of the company’s life. Generator coinage is the same trap: not automatically worth buying.
.ai is the brand. Fine for a club. Budget the .com for ads and confusion. A fashion ending is a bet: not a replacement.
We need the keyword to rank. That is a stall sign. Intent mismatch: the metric will not save it. Extra keyword domains: two names, one business.
Legal said we’re small. Small is not a defense. USPTO, WIPO UDRP, our guide. History: snapshots.
Do not collect inventory “while we decide.” That is a domain book, not a company: why those fail. One public name. Lock it: security 101.
Working order
- Say it outside the team. Fail → new name, not a hyphen.
- Checker + trademarks + .com (or the ccTLD you will actually print .ae when that is the market).
- Buy, lease, or change. Then mail and lock. Before you buy.
Keep the Google row. Perfect domain in 2026 was the old bait. A company needs letters a customer can carry across a room.