Inherited links are not a second appraisal

Old SEO talk treated incoming links as “equity” you could pour from one URL to another. PageRank as a public number is dead; the folklore is not. Wikipedia’s summary of PageRank is enough history. For a domain investor, the danger is buying a string because a spreadsheet of backlinks looks fat, then discovering the name … Read more

Renew the names that matter early

Renew the names

I’m Mostapha. I buy and sell names from Morocco. I have lost a name to a dead card, and I have paid to keep leftovers I should have dropped. Early renewal is not a personality. It is a calendar for names that survive the Domain Value Checker as if you were buying them today. How … Read more

If the name doesn’t match the buyer’s intent, the metric won’t save it

Someone searching “apple repair” does not want a fruit shop. Google’s own documentation on helpful content is built around that mismatch. Domain names have the same problem, except the “query” is the name itself: what a stranger thinks you sell when they hear it once. This URL used to be a keyword-intent SEO checklist. The … Read more