Valuation
Inherited links are not a second appraisal
Old SEO talk treated incoming links as “equity” you could pour from one URL to another. PageRank as a public number is dead; the folklore is not. Wikipedia’s summary of PageRank is enough history. For a domain investor, the danger is buying a string because a spreadsheet of backlinks looks fat, then discovering the name … Read more
If the name doesn’t match the buyer’s intent, the metric won’t save it
Someone searching “apple repair” does not want a fruit shop. Google’s own documentation on helpful content is built around that mismatch. Domain names have the same problem, except the “query” is the name itself: what a stranger thinks you sell when they hear it once. This URL used to be a keyword-intent SEO checklist. The … Read more
On-page SEO does not set a domain’s price
On-page SEO is titles, headings, and whether a URL is readable. Useful if you run a site. Useless as an asking price. A domain is an entry in the DNS; see IANA’s TLD list and the ordinary definition of a domain name, not a well-optimized blog post you can pack with the name. This URL … Read more
A technical SEO audit is not a domain appraisal
A technical SEO audit answers: can Google fetch this site without tripping over itself? That is a real job. Google documents it under crawling and indexing. It is not an appraisal of the domain. Crawl errors do not make paywise.com cheap, and a perfect sitemap does not make a hyphenated leftover expensive. This URL still … Read more
