I’m Mostapha. I buy and sell names from Morocco. I have priced a two-word leftover off a magazine headline. That is not a comparable. A comparable is a sold name, close enough in shape that a buyer could have chosen either. NameBio is the public tape I actually use. It does not replace the Domain Value Checker. The box reads letters. The tape reads what someone paid. How we score. Three pastes: live valuations. When the box and the tape disagree, the tape plus history win: when the checker is wrong.
What counts as a neighbor
Same extension first. A .com sale does not price a .xyz. Length class next: four letters is not twelve. Hyphen vs clean is a different object. Keyword vs invented brand is a different buyer. Date: a 2014 insurance exact-match does not print 2026 on your parking page. Venue: a reported cash sale is not an asking price on a lander, and not a “make offer.”
Industry roundups live on DNJournal. Use them to learn the shape of a ceiling, not to bid. Record stickers are a museum: what those sales actually show. Voice.com is not a neighbor of zenpay.com.
Search NameBio for the pattern, not for your exact string. Your exact string, if it sold, is the comp. If it never sold, you are looking for cousins: two-word .com, payment root, no hyphen not “anything with pay in it on any TLD.”
How I actually search
- Letters in the checker. Leftover → I do not open NameBio to talk myself back in. Before you buy.
- NameBio: extension filter, keyword or length, sold (not listed). I write down three rows: price, year, venue if shown.
- Throw out the high outlier and the $100 joke. The middle is the neighborhood.
- Wholesale vs the end-user number is a different article we publish next. Here: if every “comp” is a company buying its exact brand, you do not have a wholesale tape. You have a story.
Escrow is how serious money moves: Escrow.com is not a price database. It is the door. ICANN still tells you who holds the name: Lookup.
Lies the tape does not tell you
NameBio does not see trademarks. A clean sale in 2019 does not bless a mark collision in 2026: UDRP. It does not see Wayback: history first. It does not see that you will pay retail in an auction room and try to sell wholesale tomorrow. That is how books fail: why they fail.
A thin tape of two sales, ten years apart, is not “the market is inefficient.” It is you guessing. Five factors still sit under the dollars: the string plus demand. Range language: not a guarantee.
Decision
Checker for the insult. NameBio for a neighborhood you can point at. History and marks before the wire. If you cannot find three cousins, you do not have comps. You have a mood. Keep the Google row. This is not a 2026 “secret database.” It is a search box and the honesty to ignore Voice.com.