This URL still explains how private equity funds value and liquidate domain portfolios. Keep it. Real private equity buys companies with cash flow. Wikipedia’s PE page is the same idea. Your registrar folder is not a fund. Record sales on DNJournal are not your exit comps. Governance we already reduced to a list: a spreadsheet and a drop list.
I’m Mostapha. I buy and sell names from Morocco. I have said “portfolio” when I meant leftovers I was afraid to delete. Run each row through the Domain Value Checker as if you were buying it this afternoon. FAQ. Failed books love institutional words: why they fail.
How a small book actually “liquidates”
- Checker. Weak → drop in grace, not a process letter. A range, not a guarantee.
- Strong → one ask, escrow, push. Not an M&A theatre: most sales are not M&A.
- Theme piles and hyphen fashion → wholesale or delete. No secret niche: that list was bait. Leasing leftovers is not an income fund: not passive income.
Nobody is coming to acquire your book at a multiple of automated appraisals. An AI score is not a reason they bid: that page. Extra names that fight one idea are not “units”: two names, one business.
What to build instead of an institution
Fewer keepers you would print. Early renew on those: renew the ones that matter. Mailbox and lock so a SIM swap is not your “liquidity event”: it is a SIM swap. A list that can grow is still just names: the human portfolio page.
If you are buying someone else’s “fund”: checker per name, not a deck. If you are selling yours: one range per name, not a teaser about PE.
Decision
Stop institutionalizing. Sort, drop, sell, lock. Keep the Google row. The old bait was sounding like a fund. The investor job is sounding like someone who can delete.