I’m Mostapha Ouha. I buy and sell domain names from Morocco. The Domain Value Checker on this site is the same filter I wish I had used before I filled a folder with leftovers. It is an automated valuation of the string. It is not a buyer, a lawyer, or a sold-comp database. If you treat the number as a bid, you will overpay. Read the FAQ with this page.
What we score is listed on the tool: length, TLD, brandability, keywords, commercial potential, memorability, pronunciation, and market relevance. What we do not score matters as much.
What each line is for
| Factor | High when | Low when |
|---|---|---|
| Length | Short enough to say and type | A stuffed phrase, hyphens, extra junk |
| TLD | An extension a buyer already trusts, often .com, sometimes a real ccTLD | A fashion suffix with no buyer you can name. See IANA’s list |
| Brandability | It could be a company on a card | It only works as a search query |
| Keywords | A word people already use for a business | Keyword stuffing, or a word that fights the brand |
| Commercial potential | Someone might pay to use it | No end user you can imagine |
| Memorability | Heard once, repeated | Looks clever, forgotten in an hour |
| Pronunciation | Radio test: two people spell the same email | You have to explain the spelling |
| Market relevance | The name still makes sense next year | A 2026-fashion leftover |
Those lines become an overall score and a dollar range. The range is a neighborhood, not a sale. Wholesale vs retail is your job after that: how I value a domain. DR is not a price: that page. An AI yield is not a bid: that one.
What the tool refuses to see
History. Trademarks. Traffic. Whois. Backlinks. If the past is dirty, the score can still look pretty snapshots still win: history audit. If the string is someone else’s mark, WIPO UDRP still exists: don’t buy the fight. Comps live in sold prices, not in our UI: NameBio, DNJournal.
I lost money buying leftover names because a dashboard was confident. This checker is allowed to be harsh on hyphens and stuffing. If it looks mean, that is the point. Weak letters: walk. Strong letters: then history, marks, and one ask before you buy / before you sell.
How to use it in five minutes
- Paste the full hostname. Read the weak lines, not only the dollars.
- Say the name. If pronunciation or memory scored high and you still stumble, trust your mouth.
- If the range is leftover-shaped, stop. Do not “offset” with a crawl or a niche list.
- If it holds up, open history and trademarks. Then one public price, not five: don’t list five prices.
The factors behind market value, in human order: that guide. This page is only how this machine weights the letters. It will be wrong sometimes. When it is, the sold-comp and the lawsuit still win. About if you want who is behind the bias: I would rather miss a retail unicorn than refill a drop list.