This URL used to promise five fast valuation strategies and a consultancy story about a $15,000 listing. That story was the old factory. The address stays. I’m Mostapha. I buy and sell domains from Morocco. I priced names from a feeling, then from a dashboard, then from what I wished a startup would pay. I sat on leftovers. A range you can defend is slower and more useful than a single “accurate” number.
Start here: Domain Value Checker. It is a heuristic length, extension, brandability, keywords, not a sale. How to read it: FAQ. If the letters already fail, stop. No comps will rescue a hyphenated leftover. What the letters actually do: five factors.
Two prices, on purpose
Wholesale is what another investor might pay this year. Retail is what an end user might pay if they exist and they hear the name. Most names never see retail. If you use retail as your floor, you will wait forever. If you use an AI yield as either number, you are buying a sentence: an AI score is not a reason to buy. DR is not a price: that page.
Sold prices live in public reports such as DNJournal and searchable comps on NameBio. Neighbors, not twins. A two-word .com in insurance does not price a made-up .xyz. Aftermarkets such as Sedo show asks, which are not sales.
The order I actually use
- Checker. Weak → wholesale near zero or drop. Do not “offset” with a tool.
- Say it out loud. If a stranger guesses the wrong business, intent is broken: the metric will not save it.
- History. Snapshots and a messy past can make a clean string unsellable until you disclose: history audit. Drops: expired valuation not a link ledger: don’t buy for the links.
- Trademarks. WIPO UDRP, USPTO search, our guide. A pretty name that collides is not inventory.
- Comps last, to bound the range not to invent a story. TLD still matters; see IANA’s list before you treat a new suffix as .com: a new extension is a bet.
Confirm you even control the name before you quote a number: ICANN Lookup.
What I no longer do
- Lead with a crawl, an on-page score, or “SEO hosting.” Those do not travel at escrow.
- Publish five different asks for one name: one public price.
- Pay for an appraisal a buyer demands before they will talk. That pattern is usually a shakedown.
If you are buying: checker first. If you are selling: same range, one listing. A lander that loads is courtesy, not a multiple.
Decision
Write two numbers on paper: wholesale floor, retail ceiling. If you cannot explain both without a dashboard, you do not have a valuation yet. The checker is the start of that explanation, not the sale.