I’m Mostapha. I buy and sell names from Morocco. Expired names looked like a shortcut: age, links, and leftover type-in. I paid for that shortcut and bought a past. An expired domain is only a registration that was not renewed then grace, often redemption, then a drop or an auction. It is not a coupon.
Score the letters as if they were new: Domain Value Checker. The tool does not see history. How we score. FAQ. If the string already fails, the drop calendar does not save it. Age is not a ranking coupon: expired vs new. “SEO treasures”: usually someone else’s problems.
The expensive mistake
Buying DR / DA / a backlink export instead of a name. DR is not a price: that page. Inherited graphs are not a second appraisal: link folklore. Do not buy the drop for the links: that ledger. A graph is not history: that split.
If the pitch is “aged authority,” walk unless you would register the same letters tomorrow with a blank Wayback. Metrics costumes: easy to misuse. AI yield on a drop: not a reason to buy.
Order I actually use
- Checker + radio test. Why names stick. Five factors: the string plus demand.
- Snapshots: Wayback Machine, then the full history order: five steps. Casino, pills, doorways, hacks → no bid. A new site does not launder it: that page.
- Who is listed: ICANN Lookup. Blocklists: Spamhaus.
- Marks: WIPO UDRP, don’t buy the fight.
- Comps last, to bound wholesale NameBio not to invent a story. A range, not a guarantee.
Do not 301 the old URL city onto a cleaner name you already own: don’t bring the junk.
When a drop is allowed to be a buy
You would have registered the same letters tomorrow. History is dull or a real company, not a farm. Then the drop is a discount on the string. Bid with a ceiling written down: before you buy. After the push: lock, mailbox: security 101. If you only wanted type-in traffic screenshots, that is not a company.
Decision
Letters first. Past second. Links never as the reason. If any of the middle steps frown, you were about to buy someone else’s problems. Keep the Google row. Technical evaluation was the old costume. The valuation is still the name.