Guides

Guides

Grouped by job: valuation, investing, buying and selling. The checker scores the letters — not a guaranteed sale.

Check a domain

Valuation

How we score a domainWhat the checker measures — and what it refuses to see.
Domain Value Checker FAQShort answers before you treat a range as a bid.
What actually determines a domain’s market valueExtension, length, demand, brand, and a past you can explain.
How I value a domain: a range, not a guaranteeWholesale vs retail, then comps.
Use the checker before you buyA stop sign, not a green light.
Use the checker before you sellOne range you can defend.
Metrics that are easy to misuseDR, traffic, DCF, and AI yields.
How to check a domain’s historySnapshots, Lookup, marks — links last.
A backlink profile is not a history checkA graph is a sidecar.
How to value an expired domainUsed letters with a past.
Expired vs new: buy the letters, not the ageAge is not a ranking coupon.
Expired SEO treasures are usually someone else’s problemsAuthority pitches vs poison.
Don’t buy an expired domain because of the linksThe drop is a discount on the string, or bait.
Domain Rating is not a priceTrust metrics that get misused in a bid.
An AI score is not a reason to buyIncluding ours.
Why some domain names stickRadio test before the dashboard.
What record domain sales actually showOutliers, not a shopping list.

Investing

Why most domain investments failLeftovers, fashion, and fear of dropping.
How to flip a domain without collecting leftoversA spread, not a lifestyle.
How to build a portfolio that can actually growScale the filter, not the folder.
Portfolio governance is a spreadsheet and a drop listNo architecture committee.
You are not a private equity fundLiquidation is wholesale and drops.
There is no secret niche list for 2026Buyers pay for a name, not a thesis.
Domain leasing when someone actually wants the nameTenant, escrow, lock.
Leasing a leftover is not passive incomeRent is not created by a template.
Renew the names that matter — earlyCalendar for keepers. Drop the rest.
When a .ae name is the right buyA local market, not a cheap .com.
A new extension is a bet, not a replacementSuffix is distribution, not magic.
What still matters in domain namesThe letters, still.
Domain security 101Lock, 2FA, unique mail.
The registrar email is the real lockAbandoned inboxes lose names.
If you think the name was stolen, freeze firstRegistrar emergency, not a rebuild.
It is not cyber warfare. It is a SIM swapHelpdesk and SMS, not a war room.

Buying and selling

A name that can still work after you growPick letters you can keep.
Choosing a domain for a new businessEnd-user naming, not inventory.
Choosing the right extensionWhat the buyer already types.
An AI-generated brand is not automatically worth buyingGenerators invent strings, not buyers.
If the name doesn’t match the buyer’s intentThe metric will not save it.
Two names, one businessExtra spellings you pay for yearly.
Don’t list the same domain at five pricesOne public ask.
Trademarks and UDRPHow not to buy legal trouble.
You don’t need a corporate UDRP frameworkDon’t pick a fight you will not fund.
Most domain sales are not M&AEscrow, lock, auth code.
Moving a website is not transferring a domainTwo assets, two contracts.
The only audit a buyer runs is typing the nameCertificate, lander, mail.
Parking, a lander, or a VPSWhat a for-sale name actually needs.
AboutWho writes this and why the checker is harsh.

Converted URLs keep their old addresses. New guide: one category, then one card here, then a link from a related pillar.